Case Study: NimbleBit boosts Tiny Tower revenue and growth with SuperScale

How Legacy Management helped double NimbleBit’s Tiny Tower revenue

NimbleBit, an American mobile game developer, faced the challenge of reinvigorating its stagnating legacy game portfolio, with a specific focus on the beloved title Tiny Tower. The company enlisted SuperScale to help boost the game's performance and monetization without alienating its devoted fan base.

SuperScale implemented a comprehensive solution involving updated monetization strategies, LiveOps fine-tuning, and data tracking. This was complemented by post-IDFA user acquisition scaling on iOS and extensive ASO improvements on the Google Play Store. These efforts resulted in massive growth for Tiny Tower, including a 151% overall revenue increase totaling $4.5 million, a 32% rise in daily active users, and jumps of over 100 positions in App Store category rankings.

NimbleBit