Case Study: a top 100 grossing mobile gaming company achieves 11% revenue growth with SuperScale's personalized special offers

Growing revenue by 11% with personalized special offers

SuperScale partnered with a top 100 grossing mobile gaming company that was struggling to grow its revenue despite having a popular game. The challenge was lower conversion rates within key player segments and monetization that was being cannibalized by excessive offer discounts, which led to currency hoarding.

The solution was an in-game offer personalization strategy powered by a machine learning engine that generated over 50,000 unique offers daily. SuperScale implemented this, using A/B testing to refine the approach. The results were an 11% boost in overall game revenue, a 7.25% increase in daily paying users, a 4% rise in conversion, and a 23% increase in user acquisition spend with no loss in retention.