Case Study: Tier 1 Countries boosts mobile game revenue with SuperScale regional pricing

Boosting mobile game revenue with Regional Pricing

The customer, a tier 1 country, was looking to enhance mobile game revenue by tailoring in-app purchase prices to different economic regions. They partnered with the vendor, SuperScale, which used its expertise to implement a regional pricing strategy.

SuperScale conducted an experiment that decreased prices by 50% in Tier 3 countries and increased them by 20% in Australia. This solution led to impressive results, including a 22% increase in Google Play revenue and a more than 50% increase in iOS revenue. The vendor's strategy also significantly boosted the conversion rate from 0.79% to 1.37%, demonstrating a substantial positive impact on revenue and user engagement.