Case Study: Weinrich GmbH & Co. KG achieves centralized customer data and increased customer loyalty with SuperOffice

Weinrich GmbH & Co. KG - Customer Case Study

Weinrich is a family‑run office supplies and services group (est. 1925) with five sites and about 85 employees, serving resellers and retail customers across document management, printing, technical service, C‑article supplies and office furniture. Until the mid‑1990s the company had no centralized customer system, so sales and service teams lacked shared customer data and consistent sales guidance, limiting cross‑selling and efficient customer support.

In 1996 Weinrich implemented SuperOffice CRM, chosen for its intuitive UI and high user acceptance; today nearly all staff use it to access up‑to‑date customer records, coordinate sales and marketing activities, store correspondence and identify cross‑sell opportunities. The CRM has become the company’s lead system (ERP integration planned), resulting in fewer data sources, faster response times, more structured workflows and higher customer loyalty.

Weinrich GmbH & Co. KG

Thorsten Diemer

Authorized Manager