Case Study: Vekoma Rides Manufacturing achieves 10% savings in internal hours and a unified global CRM with SuperOffice

Vekoma Rides Manufacturing - Customer Case Study

Vekoma Rides Manufacturing, a world-leading rollercoaster maker with offices in Vlodrop, Singapore, China and the USA, struggled with fragmented customer information and department-led communications across unlinked databases. The company needed a user-friendly, accessible CRM to standardize offer and customer processes and make information available across sales, service and marketing.

They implemented SuperOffice and built an interface to their ISAH ERP so front- and back-office data sync automatically, added mobile access for sales and launched eMarketing for targeted, trackable campaigns. Company-wide adoption has improved real-time visibility of customers and projects, delivered roughly 10% efficiency gains in internal hours, and freed time to focus on customers.

Vekoma Rides Manufacturing

Peter van Bilsen

Vice President Marketing & Sales