Case Study: VanRiet achieves KPI-driven sales visibility and improved customer service with SuperOffice

VanRiet - Customer Case Study

VanRiet, a B2B engineering company, struggled with fragmented customer data and an inadequate contact-driven CRM (Act!)—information lived in Excel hotlists, individual calendars and mailboxes, so the team lacked shared visibility and continuity when account managers were absent. They needed a CRM that matched their organizational sales processes and supported coordinated action planning.

After implementing SuperOffice in 2012 and cleaning the database, VanRiet gained real-time team visibility, improved customer service, and adopted SuperOffice’s marketing tools for newsletters and event communications. Adding SuperOffice Analyze delivered KPI dashboards that drive sales planning and monthly reporting for finance and leadership, producing a more structured, measurable sales process (meetings, quotes vs. orders) and setting the stage for international rollout and future ERP integration.

VanRiet

Lisette Silvis

Management Assistant