Case Study: Van der Windt Verpakking achieves centralized sales management and 10% efficiency gains with SuperOffice

Van der Windt - Customer Case Study

Van der Windt Verpakking, a regional supplier of plastic and cardboard packaging and disposables that serves retailers with a fleet of 16 lorries, faced fragmented information and inconsistent sales practices. Using only basic Office tools, the sales teams could not record, follow up or report on opportunities uniformly, which made management oversight difficult and risked losing offers.

In 2005 Van der Windt rolled out SuperOffice to about 80 sales users and linked it to their Impuls back office, giving internal and field staff a central client profile accessible in the office or on the road. Management uses Reporter Studio and custom reports to measure and manage sales; the result was fast user adoption, quick back-office integration, at least a 10% efficiency gain in daily work, and a centralized, streamlined process that prevents missed offers.

Van der Windt

Ibo Boekestijn

Head of Computerisation