Case Study: Total ID achieves 40% increase in profitable turnover and 400% more quotes with SuperOffice

Total ID - Customer Case Study

Total ID, a UK leader in bespoke identification products, experienced rapid growth that outpaced its legacy CRM. The business needed better sales intelligence, automated workflows, structured data capture and integrated diary/order management because information was locked in unstructured notes and hard to find, creating administrative bottlenecks and missed opportunities.

They implemented SuperOffice CRM, configured and supported with training, to automate templates, territory assignment, dashboards and reporting, and to join up sales, marketing and order processes. The result: quotes sent rose to an average of 1,394 per month (about a 400% increase), customer records grew to over 4,000 (≈250% rise), revenue was up more than 40% in two years, and Total ID achieved higher profitability and capacity without adding headcount while dramatically reducing admin and missed sales.

Total ID

Debbie Thomas

Office Manager