Case Study: Sharp UK achieves greater sales transparency and efficiency with SuperOffice CRM

The crm solution that transformed the work of the sales team

Sharp UK, part of the global Sharp business, needed a CRM that could improve sales scalability, forecasting accuracy, customer segmentation, contact management, and business intelligence across its complex B2B portfolio. The team was also looking to reduce admin work, improve account succession, and avoid missed opportunities, while moving away from plans for bespoke software.

SuperOffice implemented SuperOffice CRM, a configurable and modular platform that gave Sharp better transparency, automated reporting, and an integrated white-space tool for spotting opportunities. The results included more competitive, tailored marketing, faster customer information access, reduced admin burden, prevention of duplicate sales pursuit, and smoother account handovers; SuperOffice also automated a report that previously took several days, saving two days of analyst time per report.

Sharp

Richard Hornsby

Commercial Manager