Case Study: Suiker Unie achieves streamlined customer communications and centralized CRM with SuperOffice

Suiker Unie - Customer Case Study

Suiker Unie, a major Dutch sugar supplier, needed to differentiate through high-quality service but struggled with fragmented customer information across SAP, workgroup disks, laptops, Outlook and employees’ heads. The lack of a single customer key and easy information sharing created inefficiencies—many calls and emails—and became more problematic as market liberalization increased customer contact and cross‑functional involvement.

In 2006 Suiker Unie launched a phased CRM project, selected SuperOffice after surveying users, and integrated ERP data via a SAP portal with SuperOffice contact records. Deployed in six months and enthusiastically adopted, the solution gives all customer-facing staff a single, up‑to‑date digital customer record, enabling more professional communication, fewer manual overviews and a foundation for structured, differentiated customer relationships.

Suiker Unie

Mario Vissers

Business Analyst