Case Study: Signify Research achieves precise targeting and streamlined staff workflow with SuperOffice

Signify Research - Customer Case Study

Signify Research is a specialist market‑research firm serving a very small, highly targeted group of global clients. To win and retain sought‑after brands it must send only 100% relevant insights, manage granular contact data and coordinate multiple touchpoints per account — tasks that outgrew spreadsheets and became more complex with impending GDPR requirements.

Implementing SuperOffice gave Signify a fully integrated CRM and marketing platform that stores detailed contact preferences, interaction history and account relationships, prevents duplicate outreach, and schedules email campaigns by time zone. The result: more efficient staff workflows, better‑prepared customer conversations, measurable campaign improvements through analytics, stronger GDPR readiness and a scalable licence model to support future growth.

Signify Research

Simon Harris

Managing Director