Case Study: Salud Foodgroup achieves 20% efficiency gain and a 360° customer view with SuperOffice

Salud Foodgroup - Customer Case Study

Salud Foodgroup Europe, a producer and distributor of frozen avocados, appetizers, tortillas and pitas across more than 44 countries, struggled with fragmented customer information after relying on Excel and shared drives. Without a single system, agreements and customer history were scattered across inboxes and individual ways of working, creating confusion and no clear, company‑wide customer view.

By adopting role-based SuperOffice CRM plans, Salud centralized all customer communication under company records, created tickets for sample and customer requests, and linked marketing mailings and click analytics to targeted campaigns; sales reps use accurate forecasts for monthly reviews. The result is a 360° customer view, higher customer satisfaction and roughly a 20% efficiency gain; the team is rolling out dashboards to further streamline sales, marketing and service.

Salud Foodgroup

Carla de Zwart

Internal Sales