Case Study: Printed Cup Company achieves rapid ROI, 100%+ efficiency improvement and scales to 35,000 customers with SuperOffice

Printed Cup Company - Customer Case Study

The Printed Cup Company designs and manufactures paper cups for clients across Europe and the USA and grew from a home-based SME into a multi-million-pound international business. Before adopting a CRM it relied on filing cabinets and spreadsheets, which caused duplication, single-user bottlenecks and limited the company’s ability to scale — the team needed a flexible CRM to support an aggressive growth plan.

Synergy Technology recommended and implemented the configurable SuperOffice CRM, integrating it with Sage and supporting multi-currency operations. The system centralized customer data and artwork workflows, enabling rapid ROI, more than 100% efficiency gains, scaling from £100k to £2.1M revenue and from hundreds to 35,000 customers, cutting artwork approval from days to minutes and halving the cost of a planned warehouse system.

Printed Cup Company

Jenny Woodward

Managing Director