Case Study: Printed Cup Company achieves rapid growth and efficiency with SuperOffice CRM

Printed Cup Company boosts efficiency by 100% with SuperOffice

The Printed Cup Company, a manufacturer of paper cups, faced challenges managing customer records and artwork in physical filing cabinets and disparate spreadsheets as it grew from a small home-based business. They sought a CRM solution from SuperOffice to support their aggressive international growth plan and eliminate inefficiencies.

SuperOffice was implemented with the help of a partner, who configured the flexible CRM to integrate with Sage and handle multiple currencies. The solution delivered a rapid return on investment and enabled massive efficiency gains. The company scaled its customer base from hundreds to 35,000, achieved paperless processes that cut approval times from days to minutes, and reduced the cost of introducing a new warehouse system by 50%. SuperOffice became central to all operations, supporting their expansion into new international markets.

Printed Cup Company