SuperOffice
51 Case Studies
A SuperOffice Case Study
Imeko Dairy Products BV, a longstanding Dutch dairy exporter founded in 1964, faced growing complexity as it expanded through exclusive distributors worldwide. Customer and supplier data lived in a card-index box and fragmented Excel sheets, making it hard for new or absent staff to find up-to-date information and manage relationships efficiently.
Adopting SuperOffice CRM centralized all data and introduced a project-per-order workflow so communications and activities are visible at a glance, enabling easy handovers and consistent customer profiles. The system is user-friendly and scalable (helpful during a recent German acquisition), delivering greater internal transparency, a streamlined order process and a reported 20% boost in efficiency.
Henk Duijst
Manager Customer Service