Case Study: Illuminis Insight Software achieves a predictable sales pipeline and one new customer per month with SuperOffice

Illuminis Insight Software - Customer Case Study

Illuminis Insight Software Limited is a three-person, project-led firm that provides business analysis software to unlock and compare data across a company’s systems. Managing Director Paul North needed a cost-effective, time-saving way to run outbound email campaigns to reach SME directors and double the business, but existing agency portals were expensive and internal time to manage a sales pipeline was scarce.

Illuminis chose SuperOffice’s online e-marketing package for its fixed pricing, no email-credit fees, robust import and data handling, and ease of remote use. Since switching, the company gains one new customer per month, understands its 3–4 month sales cycle for reliable pipeline planning, and reports strong campaign performance (including a 14% open/click rate on cold contacts), a 100% annual ROI with much higher potential returns, and much faster campaign build times.

Illuminis Insight Software

Paul North

Managing Director