Case Study: CASEA GmbH achieves greater customer data transparency and more efficient workflows with SuperOffice CRM

How a CRM System Became the Brain of the Company

CASEA GmbH, part of the REMONDIS Group, is a German manufacturer and distributor of gypsum products that needed a better way to manage customer data, projects, sales activities, and diverse stakeholder relationships across multiple business divisions. Before adopting SuperOffice CRM, the company had no CRM system and struggled with visibility into tasks, visit reports, appointments, complaints, and construction project information.

SuperOffice implemented SuperOffice CRM and built an interface to connect CASEA’s in-house ERP and CRM data, creating one central system for customer and project information. As a result, CASEA gained a 360-degree customer view, improved transparency and workflow efficiency, simplified complaint handling, and stronger pipeline management; the company also expanded usage to Spain and reported growing customer and project knowledge daily, with reduced internal coordination and better sales forecasting.

CASEA GmbH

Carsten Ketteler

Managing Director