Case Study: Friesland Lease achieves scalable, personal customer service with SuperOffice

Friesland Lease - Customer Case Study

Friesland Lease is a brand-independent car lease company in the north of the Netherlands managing about 5,000 vehicles and priding itself on personal, local customer contact. Rapid growth meant vital client knowledge was often stored in employees’ heads and systems were fragmented, so the company needed a CRM that could integrate with its Flipse back‑office and make client information easily accessible organisation-wide.

Friesland Lease implemented SuperOffice via All‑CRM, using an existing link to Flipse to centralise schedules, meeting reports and client emails in searchable client records. The rollout was smooth, users adopted the system quickly after training, relationships between clients and suppliers became transparent, work became faster and more organised, and the business sustained rapid growth—doubling lease contracts over four years—while keeping its personal service.

Friesland Lease

Jan Baljeu

Director