Case Study: Creamy Creation achieves clear customer profiles and improved customer service with SuperOffice

Creamy Creation - Customer Case Study

FrieslandCampina Creamy Creation, founded in 1979, is a global market leader in emulsified beverages supplying the alcoholic and food beverage markets. With short time-to-market and multidisciplinary projects organized around the client, the company needed a versatile, user-friendly CRM to centralize customer-related activities and supplement SAP’s back-office functionality.

They implemented SuperOffice across sales and R&D, using the online version so roaming sales reps can log visit reports and appointments, keeping office staff up to date and improving customer service and marketing decisions. The rollout delivered a clear, centralized customer profile, easy contract recording and archiving, quick access to customer information via the Internet, and strong ROI — with additional SuperOffice potential still to be leveraged.

Creamy Creation

Erwin Damhuis

Customer Sales Representative