Case Study: CBG Connect achieves a proactive, efficient customer approach with SuperOffice

CBG Connect - Customer Case Study

CBG Connect, a KPN Platinum Business Partner that provides mobile contracts, smartphones and connectivity services, faced fragmented customer data—contacts in Outlook, paperwork on servers and information held in employees’ heads or paper agendas. To improve service and enable coworkers to share customer information easily, the company sought a user-friendly, centralized CRM.

In 2011 CBG Connect formed a CRM project team and implemented SuperOffice in phases, consolidating all customer information into a single platform. The solution created digital customer files, cross-department access and management reporting, eliminated time-consuming manual lists, and delivered faster insights into targets and sales projects—resulting in a more efficient, proactive customer approach.

CBG Connect

Johan Schotanus

Director