Case Study: Cazander Medical achieves sales process optimization and 5%+ efficiency gains with SuperOffice

Cazander Medical - Customer Case Study

Cazander Medical supplies investment and consumable products to Dutch and Belgian hospitals, care institutions and private clinics. The company struggled with inconsistent, time-consuming recording of field visits in Outlook and poor retrieval of customer information, so after evaluating four CRM vendors they selected SuperOffice to standardize and streamline customer and sales data.

SuperOffice was deployed across both field and office teams to record customer details, conversations, sales processes and order opportunities, providing clear insight into won and lost business and enforcing a structured way of working. The solution improved control over sales activities, helped optimize opportunities, and delivered at least a 5% efficiency gain for account managers, with additional upside expected from better use of selections and dashboards.

Cazander Medical

Stefan Maliepaard

Sales Manager