Case Study: Bott Group achieves rapid ROI and sustained growth with SuperOffice CRM

Bott Group - Customer Case Study

Bott Ltd, part of the Bott Group, is a UK manufacturer of workshop and in-vehicle equipment that grew to three sites with 314 employees and ~£30m turnover. As the business expanded, staff were managing customer and distributor information in Explorer folders, creating duplicate records, poor visibility between teams and heavy administrative burden. Bott needed a CRM that could consolidate distributor and end-user records, track correspondence and support both a distribution network and direct-sales division.

Bott deployed SuperOffice CRM, which centralised records, gave office and field staff real-time visibility, and supported mobile access (Pocket CRM), postcode-based visit planning, diary-driven quote follow-up and marketing ROI tracking. The system delivered rapid ROI, reduced administration, improved lead tracking and marketing efficiency, and helped drive growth (supporting 40% workshop-equipment growth in four years and 100% growth in that division over ten years); Bott has continued using SuperOffice for over a decade.

Bott Group

Andrew Vines

Customer Service Manager