Case Study: B2C Europe achieves centralized visibility and faster customer service with SuperOffice

B2C Europe - Customer Case Study

B2C Europe is a cross‑border e‑commerce logistics provider with operations across Europe, China and the US. As their customer base grew more diverse—from small webshops to large retailers—they struggled to track leads, customer details and team calendars, and were losing control of follow‑ups and sales processes. They needed a centralized, professional CRM to give sales and service teams visibility and consistency.

Since 2014 B2C Europe has rolled out SuperOffice CRM in the cloud to manage emails, sales, marketing and service, consolidating correspondence (they receive ~500 emails/day) and using categories and visual workload graphs for transparency. The Service module enabled closer sales–service collaboration, faster responses and clear pipeline reporting; agents now close roughly 120–200 tickets/week and the team has handled nearly 20,000 tickets, giving managers real‑time control of activities and supporting future growth.

B2C Europe

Laurens Zanoli

Sales Manager