Case Study: VWO saves 30% developer time with Supermetrics

VWO Cutting down developer time by 30% with Supermetrics for Google Sheets

VWO, a SaaS marketing technology company, needed a better way to move performance marketing data into Google Sheets for reporting and analytics. Before using Supermetrics, the team relied on CSV downloads and custom API connections from multiple ad platforms, which took developer time to set up and maintain and became difficult whenever source APIs changed or new data sources were needed.

With Supermetrics for Google Sheets, VWO automated daily, weekly, and monthly performance marketing reporting from platforms like Google Ads, Microsoft Advertising, and Facebook Ads. Supermetrics helped VWO reduce developer effort by an estimated 30% and gave the marketing team faster access to campaign data for optimization.

VWO

Aniruddh Jain

Performance Marketing Lead