Case Study: VodafoneZiggo boosts marketing reporting efficiency with Supermetrics

VodafoneZiggo saves 30 hours a week with Supermetrics

VodafoneZiggo, a Dutch telecom company, faced significant challenges with its previous marketing reporting solution, including inflexible data access, inefficient manual processes, and unsustainable data storage costs. These barriers limited the performance marketing team's autonomy and reporting capabilities. To address this, they initially began using Supermetrics for Google Sheets before deciding to fully migrate to the Supermetrics Marketing Intelligence Platform.

By implementing Supermetrics, VodafoneZiggo centralized its marketing data in BigQuery, unlocking new capabilities like cross-channel data blending and granular creative evaluations. The migration, completed in about two months, resulted in substantial efficiency gains. The team of 10 now saves over 30 hours on weekly reporting and has achieved significant annual cost savings, enabling faster, data-driven decisions with access to historical data.

VodafoneZiggo