Case Study: Vattenfall boosts customer retention and lead generation with Supermetrics

Vattenfall boosts click-through rate by 12% with Supermetrics

Vattenfall, a leading European energy provider, faced the challenge of scaling personalized customer experiences across all marketing channels to improve retention and lead generation. They partnered with Supermetrics, utilizing its Data Activation Platform (formerly Relay42), to shift from a channel-focused strategy to one-to-one omnichannel personalization and to seamlessly integrate their technology stack.

Supermetrics implemented a solution that connected Vattenfall's systems and enabled real-time journey orchestration. This allowed for behavior-based personalization on the website and in paid media campaigns. The results were significant, including an 86% increase in leads, a 3% lift in conversion rate, a 4.2% rise in average contract value, and a 1.12% reduction in churn. One specific retention campaign also achieved an 888% return on advertising spend.

Vattenfall