Case Study: Tinuiti reduces reporting costs and saves time with Supermetrics

Tinuiti Reducing costs, saving time, and improving NPS with Supermetrics

Tinuiti, a performance marketing agency with 650+ employees across North America, needed a more robust way to handle client reporting across hundreds of accounts. Before Supermetrics, its internal reporting setup was limited, not highly customizable, and time-consuming for the agency’s SMB division, which needed to produce weekly, monthly, and quarterly reports for clients in tools like Google Sheets and Looker Studio.

With Supermetrics, Tinuiti moved data from platforms like Google Ads, Bing, Facebook, Google Analytics, and more into Google Sheets, Looker Studio, and Google Slides for faster, more flexible reporting and ad hoc analysis. Supermetrics helped Tinuiti reduce operating costs by eliminating the need for extra internal development or virtual assistant support, save time on manual reporting, and improve client satisfaction with more customized reports, while also reducing human error and supporting continued expansion into new channels.

Tinuiti

Josh Brisco

Vice President