Case Study: The Economist achieves better ROAS with Supermetrics

The Economist cuts data collection workload by 80% with Supermetrics

The Economist, a global media organization, faced significant challenges due to fragmented marketing data and a reliance on manual processes and engineering sprints. This lack of agility prevented their acquisition team from reacting to market shifts in real time and optimizing campaigns efficiently. To reclaim control, they partnered with Supermetrics and leveraged its Marketing Intelligence Platform.

By implementing Supermetrics, The Economist automated data flows from over a dozen sources into their data warehouse. The solution gave analysts direct ownership of data logic through features like Custom Fields and Custom Data Import, removing IT bottlenecks. This enabled real-time budget reallocation and deeper analysis, including the use of AI for creative assessment. Results included an 80% reduction in data collection workload and a significant improvement in Return On Ad Spend (ROAS) driven by newfound agility.

The Economist