Case Study: TBWA\Helsinki achieves data-driven, real-time campaign reporting and saves hundreds of hours with Supermetrics

TBWA\Helsinki Disrupting the world of advertising with data-driven campaigns

TBWA\Helsinki, part of the global TBWA agency network, faced the challenge of measuring the impact of large, multi‑channel disruptive campaigns—like the Neste/Prince Ea project that generated 500 million video views—where thousands of posts and different KPIs made manual reporting impractical. To solve this, the team adopted Supermetrics (including Supermetrics for Data Studio and Supermetrics for Google Sheets) to centralize data collection from social platforms, Google Analytics and programmatic ad systems.

Supermetrics provided automated connectors and real‑time dashboards used across planning, monitoring and final reporting, enabling TBWA\Helsinki to share live insights with clients and pivot campaigns quickly. The vendor’s solution saved the team hundreds of hours of manual work, freed time for deeper analysis and client communication, and helped position the Helsinki office as a data‑driven leader in client reporting within the TBWA network.

TBWA

Eemeli Tani

Campaign Analyst