Case Study: Inseev Interactive saves 1,000+ hours of backend work with Supermetrics for BigQuery

Saving this boutique digital agency 1000+ hours in backend work with Supermetrics for BigQuery

Inseev Interactive, a fast-growing boutique SEO and performance agency, needed a scalable, reliable way to store and surface marketing data after Excel and fragile custom API pipelines became untenable. Other pipeline vendors lacked the connector coverage and granularity they required, so Inseev turned to Supermetrics, using Supermetrics for BigQuery to centralize data from Google Analytics, Google Ads, Facebook, LinkedIn, and Search Console.

Supermetrics for BigQuery delivered native transfers and easy-to-use schemas that automated most backend transformations, letting Inseev connect Tableau directly to ready-to-use tables. The Supermetrics solution cut roughly 1,000+ hours (and by their estimate, thousands of backend hours) of manual work, enabled cross-platform client dashboards, SEO diagnostics on datasets up to 50M rows/year, automated daily reporting, and streamlined bid and budget tracking—freeing the team to focus on strategy and execution.

Inseev Interactive

Eddie Zaldivar

Senior Director of Paid Media & Analytics