Case Study: Randstad improves candidate experience and boosts vacancy alert sign-ups with Supermetrics

Randstad quadruples vacancy alert visitors with Supermetrics

Randstad, a global recruitment firm, aimed to improve its digital customer experience to help job candidates find opportunities more quickly and efficiently. To address this challenge, the online marketing team partnered with Supermetrics and utilized its Data Activation platform to enhance their website's chatbot system.

The solution implemented with Supermetrics involved using data analytics to identify high-intent visitor paths and then proactively trigger the chatbot, Ella, at optimal moments. The chatbot dialogue was made interactive by embedding the first step of creating a vacancy alert directly into the conversation. This strategy, powered by Supermetrics, quadrupled visits to the vacancy alert page and increased the number of vacancy alerts created by 272.75%, while also significantly reducing average customer service conversation times.

Randstad