Case Study: VanMoof achieves global growth and centralized marketing analytics with Supermetrics for BigQuery

Powering the global growth of their e-bikes through smart data management in Google BigQuery

VanMoof, the Amsterdam-founded e‑bike brand behind the Electrified S2 & X2, experienced rapid global growth that created a surge in marketing, sales and operational data. Their existing spreadsheet-based reporting couldn’t keep up—reports required multiple people and manual work—so VanMoof turned to Supermetrics, adopting Supermetrics for BigQuery on Google Cloud to centralize and modernize their marketing data warehouse.

Supermetrics pulled marketing sources (Google Analytics, Google Ads, Facebook, Mailchimp, etc.) into BigQuery where VanMoof combined them with transactional and support data, enabling self-service querying, historical analyses (e.g., CAC over time), subscription LTV reporting, and BI dashboards in Data Studio. The Supermetrics implementation delivered faster, more consistent reporting, automated processes and greater operational speed and efficiency—stakeholders get immediate access to reliable data, freeing time for analysis and decision‑making.

VanMoof

Sebastian Mehldau

Growth Marketing Manager