Case Study: Philips Healthcare saves 40% of analysts’ time with Supermetrics

Philips Healthcare saves 40% of analysts' time with Supermetrics

Philips Healthcare, a global healthcare technology company, faced significant challenges in managing its large-scale digital marketing operations. Their analysts spent excessive time manually exporting data from multiple advertising platforms into spreadsheets, leading to fragmented data, potential errors, and slower reporting. To address this, they turned to vendor Supermetrics and utilized its Marketing Intelligence Platform, Looker Studio templates, and API to automate and centralize their data collection.

Supermetrics provided a solution that automated data pipelines directly into a centralized data lake, creating a single source of truth. This implementation, which emphasized legal compliance and flexibility, saved the analysts 40% of their time previously spent on manual data pulling. The results included faster real-time insights, improved cross-team collaboration, and a shift for analysts from data providers to strategic experts focused on generating actionable insights for optimizing campaigns.

Philips Healthcare