Case Study: Orange Line achieves 5–10% ROAS improvement with Supermetrics

Orange Line boosts ROAS 5–10% with Supermetrics

Orange Line, a full-service digital agency, faced challenges with manual, non-scalable reporting processes that were inefficient for serving larger, more complex client accounts. To overcome this, they turned to the Supermetrics Marketing Intelligence Platform to automate their data collection and reporting.

By implementing Supermetrics, Orange Line automated its data operations, saving 25-75 hours per week on manual reporting and enabling fully tailored data storage solutions for its clients. This allowed the agency to improve the quality and speed of its insights, driving a 5-10% improvement in return on ad spend (ROAS) across its client base. Supermetrics became the backbone of the agency's data architecture.

Orange Line