Case Study: Ontario Lottery and Gaming Corporation Achieves 75% Reporting Efficiency Gain with Supermetrics

Ontario Lottery and Gaming Corporation boosts reporting efficiency by 75% with Supermetrics

The Ontario Lottery and Gaming Corporation (OLG) faced challenges with fragmented data sources and time-consuming manual reporting processes that hindered its ability to gain a holistic view of its omnichannel marketing performance. To address this, the government agency turned to vendor Supermetrics and its data integration services for Looker Studio to streamline its analytics and reporting workflows.

By implementing Supermetrics, OLG centralized its data and automated its reporting, which resulted in a 35% time savings and a 75% increase in reporting output. The solution provided by Supermetrics also gave the team access to 30% more metrics, enabling deeper campaign insights and the ability to tailor strategies based on predictive analytics and seasonal trends.

Ontario Lottery and Gaming Corporation (olg)