Case Study: Nestlé achieves 80% time savings on marketing reporting with Supermetrics

Nestlé Improving decision-making based on data and saving 80% of time spent on marketing reporting with Supermetrics

Nestlé, the global FMCG company, faced fragmented, agency-led marketing reporting that left brand teams without consolidated, real-time insight. Under Global Data and Analytics Manager Lyndsay Weir, the team sought to automate data extraction into Google Data Studio and selected Supermetrics (using Supermetrics for Data Studio) to bridge third‑party ad and analytics sources into a single reporting layer.

Supermetrics implemented connectors and built automated, real‑time Data Studio dashboards (piloted in the UK) so Nestlé teams could stop manually stitching data and focus on analysis and activation. As a result, Supermetrics helped Nestlé reduce time spent on marketing reporting by 80%, accelerate data-driven decisions, and scale automated reporting across markets.

Nestlé

Lyndsay Weir

Global Data and Analytics Manager