Case Study: National Dutch Insurance Company achieves real-time personalization and higher email engagement with Supermetrics

National Dutch Insurance Company boosts email CTR 237% with Supermetrics

National Dutch Insurance Company, a national Dutch insurance company, faced the challenge of intense competition during a mandatory annual switching period for health insurance providers. To retain and grow its customer base, it needed to move beyond competitive pricing and provide highly relevant, personalized communication across its many marketing channels. They partnered with Supermetrics and its Data Activation Platform to achieve this.

Supermetrics connected the insurer's CRM, email, website, and call center data to create a unified view of customer behavior. This allowed for real-time personalization, such as triggering emails with relevant information when a customer couldn't find something on the website. The solution was implemented within a 3-month onboarding period and drove a +237% increase in email click-through rate and a +37% increase in email open rate.