Case Study: Levi's achieves a single customer view and higher conversion rates with Supermetrics

Levi's boosts conversions 115% with Supermetrics

Levi's, a global retail apparel brand, faced the challenge of connecting its disparate customer data across online, offline, CRM, search, programmatic, and social channels to create a unified view and improve marketing effectiveness. To address this, they worked with their agency OMD and the vendor Supermetrics, utilizing its Data Activation platform.

Supermetrics implemented its solution, onboarding the UK, Germany, and France markets in just eight weeks. The results were significant, including a 115% increase in conversion rates from brand search and a 377% conversion rate uplift on social campaigns. The programmatic campaigns also saw substantial efficiency gains with CPM decreasing by up to 326% and CPC spend decreasing by 65% in key markets.

Levi's