Case Study: Kaimera boosts campaign spend efficiency by 22% with Supermetrics

Kaimera's journey with Supermetrics for data-driven marketing

Kaimera, an Australian media agency founded in 2016, helps “challenger” brands with a data-driven approach. Before using Supermetrics, the team struggled with manual reporting, siloed marketing data, and limited analysis, making it difficult to understand true campaign performance and extract actionable insights for clients.

Using Supermetrics’ connectors and Marketing Intelligence Platform with tools like Google Sheets and Looker Studio, Kaimera centralized data from ad platforms, ecommerce, CRM, and analytics sources to automate reporting and improve decision-making. The result was a 22% increase in campaign spend efficiency for a retail client, plus a 3-4x lift in lead generation and a 150-200% reduction in CAC for a B2B client.

Kaimera

Trent McMillan

Chief Digital Officer and Co-Founder