Case Study: Jacaranda Finance cuts marketing reporting time by 95% with Supermetrics

Jacaranda Finance Enabling full-funnel reporting through automated data integration whilst reducing reporting time by 95%

Jacaranda Finance, an Australia-based digital lender, needed a better way to unify marketing and CRM data spread across multiple platforms. Before using Supermetrics, the team manually downloaded and mapped data into Google Sheets, making it difficult to maintain a single source of truth and produce accurate weekly and monthly reports efficiently.

Jacaranda Finance implemented Supermetrics with Google Sheets and Looker Studio to automate full-funnel marketing reporting and centralize data from SEO, SEM, and CRM sources. With Supermetrics, the team improved data accuracy, eliminated manual reporting work, and cut reporting time by 95%—saving about 250 hours per person each year and enabling faster, more confident decision-making.

Jacaranda Finance

Nick Yang

Head of Marketing