Case Study: Vollrath enhances B2B marketing reporting with Supermetrics

How Vollrath achieved a competitive edge with Supermetrics

Vollrath, a 150-year-old commercial foodservice equipment manufacturer, needed a better way to understand competitor strategies and audience preferences in the crowded B2B social media landscape. Working with Supermetrics and Looker Studio, the team sought to move beyond manual reporting and guesswork to gain clearer insight into how their brand stacked up against competitors.

Supermetrics helped Vollrath connect multiple data sources and build detailed competitor and marketing reports in Looker Studio, giving the team a comprehensive view of online presence and activity. As a result, Vollrath could identify competitor patterns, benchmark performance, optimize content, and make more data-driven decisions, leading to higher engagement, more targeted campaigns, and improved generation of brand mentions and qualified leads.

Vollrath

Trevor Irish

Digital Marketing Analyst