Case Study: Heinemann automates CEO’s marketing report and saves 6+ hours/month with Supermetrics

How this publishing powerhouse automated their CEO’s marketing report with HubSpot, Google & Supermetrics

Heinemann, a global educational publishing company, struggled to produce a monthly CEO’s marketing report because data lived across HubSpot, Google Ads and Google Analytics and was assembled by hand into slides. To gain instant access and deeper, non‑vanity metrics, they adopted Supermetrics—using the Supermetrics for Google Sheets product and the Supermetrics HubSpot connector—to centralize and automate their reporting workflow.

Using Supermetrics the team now pulls and blends HubSpot funnel metrics with Google Analytics and Ads data directly into Google Sheets, enabling a refreshable CEO report and new quadrant‑style slides for leads, engagement, awareness and sales. Supermetrics helped Heinemann save 6+ hours of manual work each month, freed their designer’s time, and delivered deeper, granular insights so the team can focus on analysis and build product and team scorecards faster.

Heinemann

Erik Ickes

Director of Marketing