Case Study: Radio-Canada maximizes marketing budget efficiency with Supermetrics

How this public broadcaster gains insights into their audience’s interests and maximizes budgets with Supermetrics

Radio-Canada, a major Canadian public broadcaster, sought to understand its audience's interests and optimize its marketing budget in an ethical, data-driven manner. The challenge was to centralize data scattered across numerous platforms like Meta and Google to gain real-time insights, improve reporting, and make meaningful decisions without overwhelming its team with manual processes.

To address this, they implemented Supermetrics for Excel and Looker Studio. This solution automatically aggregated their marketing data into a single place, enabling the team to automate reports, monitor campaign performance like ad frequency, and strategically allocate their budget. As a result, Radio-Canada maximized its advertising impact, made quicker decisions during major events like the Olympic Games, and efficiently shared clear insights across the entire organization.

Radio-Canada

Christophe Cluzel

Senior Director of Marketing Communications