Case Study: Stride-up scales client reporting and data-driven decisions with Supermetrics

How this marketing agency is optimizing spending through a data-driven approach

Stride-up is a Paris-based marketing agency specializing in paid acquisition for around 130 brands, mostly ecommerce. The team was spending too much time manually pulling data from multiple ad and commerce platforms into Google Sheets and Looker Studio, and they needed a better way to surface the business KPIs that mattered most to clients beyond standard ad-platform metrics.

Using Supermetrics with Google Sheets and Looker Studio, Stride-up automated data collection, standardized dashboards, and built its “Global Vision” reporting approach to combine ad data with business metrics like revenue, basket size, return rate, and profit. With Supermetrics, the agency saved significant reporting time, improved consistency across client dashboards, and made faster, more informed decisions about products and campaigns, helping them deliver more strategic value to clients.

Stride-up

Sophian Petitprez

Chief Executive Officer and Co-Founder