Case Study: Webprofits creates custom client reports with Supermetrics

How this growth marketing agency creates highly customized marketing reports for every single client

Webprofits, an Australian digital growth consultancy, needed a better way to create highly customized client reports at scale. Their manual reporting process was time-consuming, inconsistent, and error-prone, and they had struggled with one-size-fits-all and dashboard tools like Databox. They turned to Supermetrics, using it with Google Sheets and Looker Studio to support their “fluid marketing” approach and deliver tailored reporting for every client.

With Supermetrics, Webprofits can blend data from multiple marketing platforms, combine ad and analytics data, and build bespoke reports ranging from franchise breakdowns and funnel views to ecommerce, SEO, and hybrid automated/manual reports. The result has been a major reduction in manual work, more consistent reporting, and deeper analysis; Webprofits says Supermetrics helped them keep pace as average client size tripled and the agency saw double-digit growth, while freeing the team to focus on insights and client growth.

Webprofits

Ben Fitzpatrick

Head of Strategy