Case Study: Katté & Co achieves consistent, faster marketing data and streamlined client reporting with Supermetrics for BigQuery

How this award-winning PPC agency improved their data quality, client operations, and team skillset with Supermetrics for BigQuery

Katté & Co, a London‑based PPC and biddable agency, faced growing pain from relying on spreadsheets to manage multi‑channel marketing data for numerous clients. After a difficult stint with developer‑oriented Stitch and a trial of Fivetran, Katté & Co chose Supermetrics and adopted Supermetrics for BigQuery to create a more reliable, maintainable data warehouse and improve data quality for client reporting.

Using Supermetrics, Katté & Co now pipes Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and Google Analytics into BigQuery, runs SQL queries to build channel‑ and campaign‑level tables, and feeds customized spreadsheet templates for client reports. Supermetrics delivered measurable benefits: consistent, easy‑to‑use data, dramatic row‑count reductions (Google Ads −42%, Bing −53%, total −60%), faster reporting, time and cost savings, easier backfills, and a more data‑literate team able to scale reporting and analysis.

Katté & Co

Jack Giddens

Head of Biddable