Case Study: Dentsu achieves 50x more dashboard output with Supermetrics

How the global agency’s data services team has improved their performance with Supermetrics and increased its dashboard output 50x

Dentsu Norway, a team within the global marketing services group, faced a significant challenge in automating its client marketing reporting. The team was spending 50-60 hours per data source to manually build complex dashboards, causing them to lose business cases as they could not deliver high-quality reports on time. They needed a solution with robust API connectors that could provide all necessary metrics and dimensions, leading them to evaluate and ultimately choose Supermetrics after a competitor's product failed to meet their requirements.

By implementing the Supermetrics API, the team automated their data transfers and gained reliable access to all needed metrics. This solution allowed Dentsu Norway to increase its dashboard output 50-fold, going from a few dashboards per year to 30-50 complex, data-rich dashboards annually. Supermetrics enabled the team to stop losing business cases, significantly increase their revenue, and become recognized as marketing reporting leaders across the entire Dentsu network.

Dentsu

Håkon Onsager

Head of Data Technology