Case Study: Sleeping Giant Media cuts reporting time from 7 days to hours with Supermetrics

How Supermetrics helped this award-winning agency eliminate manual reporting, save time, and grow their business

Sleeping Giant Media is an award‑winning search and social media marketing agency that faced slow, manual reporting across Google Analytics, Google Ads, Bing Ads and other platforms—Sam Caesar and his team spent days each month exporting CSVs, cleaning data and building pivot tables. To solve this they adopted Supermetrics for Google Sheets.

Supermetrics connected all their data sources into Google Sheets (including via Custom JSON/CSV), simplified data blending and let the team copy queries across reports for both client‑facing and internal reporting; they are also exploring Supermetrics for BigQuery. The outcome: monthly reporting that used to take seven days now takes a few hours (some reports reduced from two days to about 10 minutes), eliminating manual work, improving data granularity and freeing time to optimize campaigns and grow the business—powered by Supermetrics.

Sleeping Giant Media

Sam Caesar

Search Account Manager