Case Study: StackAdapt achieves better marketing efficiency with Supermetrics

How StackAdapt Increased Marketing Efficiency with Supermetrics

StackAdapt, a digital advertising platform, faced challenges in tracking and optimizing its global paid advertising spend. Their Demand Generation team struggled with performance data fragmented across numerous channels, making it inefficient to get a comprehensive view of campaigns and manage budget pacing. They turned to vendor Supermetrics to centralize this data within their existing Looker Studio reporting environment.

By integrating Supermetrics for Looker Studio, the team created a single source of truth for all their marketing data. This solution provided Supermetrics' fast data connectivity, which saved the team an estimated 20-25 hours per month in manual reporting. The centralized data enabled improved budget tracking to avoid overspending and fostered stronger team collaboration, ultimately increasing overall marketing efficiency and confidence in data-driven decision-making.

StackAdapt

Sagar Khanapurkar

Digital Advertising Manager