Case Study: Flying Tiger Copenhagen builds a scalable marketing data warehouse with Supermetrics

How S360 helps Flying Tiger Copenhagen move their ecommerce data into a data warehouse with Supermetrics

Flying Tiger Copenhagen, an international retail chain expanding into ecommerce, needed a way to better understand the customer journey and measure online marketing performance across channels. They worked with Supermetrics and its partner S360 to build a scalable marketing data warehouse in Google BigQuery, using Supermetrics for BigQuery to centralize data from multiple sources and support their new online store.

Supermetrics helped S360 connect Flying Tiger Copenhagen’s media data into BigQuery and then into Looker Studio dashboards for reporting and optimization. The result was a centralized, scalable data setup that gave the team full ownership of their data, improved visibility into conversion rates and ROI, and enabled faster campaign adjustments to improve return on ad spend and support future expansion.

Flying Tiger Copenhagen